The Magic of the Moment: Why Glamping Is the New Luxury
There’s something undeniably captivating about the spirit of springtime events like Round Top and Coachella. Maybe it’s the way these experiences bring together such unique, passionate communities. Maybe it’s the freedom to express yourself fully—through style, creativity, or celebration. But beyond the music or the market finds, these festivals tap into something deeper: a shared love for immersive, beautifully curated environments.
As luxury events and lifestyle experiences evolve, one trend is quietly stealing the spotlight: glamping. Think less “roughing it,” and more Ralph Lauren-in-the-wild, where rustic meets refined in the most intentional, indulgent way possible.
More Than a Tent
So why is glamping having such a moment right now?
It’s kind of the adult version of creating a fort in the living room or sleeping under the stars in your backyard. And honestly, who wouldn’t want to reclaim a bit of that magic?
Glamping offers an invitation to step outside your comfort zone—but with style. Whether you’re attending Coachella’s iconic, high-energy weekends or wandering the treasure-laden fields of Round Top, there’s a growing appreciation for experiences that feel both adventurous and deeply personal. People want to connect with nature, but they also want plush bedding, gourmet meals, curated décor, and design that makes you feel at home in the most unexpected places.
Coachella is fashion-forward, trend-setting, and full of sensory overload. Round Top is all about the thrill of the hunt—design lovers, collectors, and storytellers swapping their finds over dinner. They’re different in style, but both have a strong point of view and a deep sense of place. That’s what makes them inspiring.
Blending Rustic & Refined
One of the challenges in curating these outdoor experiences? Nailing the perfect balance between comfort and character.
For example, Ralph Lauren… he’s the master of blending warmth and elegance in a way that feels intentional. Comfort is key—your tents, lounges, and accommodations have to invite people in and encourage them to linger. That’s where refinement lives.
On the flip side, rustic elements bring texture, depth, and authenticity. Whether it’s a weathered wood table beneath a linen canopy or a luxe dinner party inside a century-old barn, contrast is where the magic happens.
Create Your Own Luxury Glamping Experience
You don’t have to go to Coachella or Round Top to bring this vibe to life. Here are a few ways to design your own glamping-inspired gathering—whether it’s a birthday weekend, a chic backyard dinner, or a milestone celebration under the stars:
1. Prioritize Comfort in Accommodations
Our first rule: It’s only going to be fun if your guests are comfortable and cared for. Think luxury linens, soft lighting, plush seating, and personalized welcome touches.
2. Design for All-Day Ambiance
Outdoor events evolve throughout the day. Plan lighting that transitions from golden hour to dusk to stargazing—string lights, lanterns, and dimmable options that let the stars still shine.
3. Style with Intentional Juxtaposition
Pair crystal glassware with earthenware plates. Mix antique furniture with minimal, cozy textiles. Embrace the setting, but elevate it with thoughtful detail.
4. Curate Moments of Connection
Whether it’s a beautifully styled picnic or a communal fire pit with crafted cocktails, design touchpoints that invite guests to linger, connect, and savor.
Luxury glamping isn’t just about aesthetics—it’s about intention. Both Coachella and Round Top show us that people crave memorable, high-touch experiences. We want something that feels personal, story-driven, and curated just for us. They also demonstrate that vintage inspiration never goes out of style- from festival fashion to home decor, attendees are drawing on trends from design eras passed to reimagine looks in contemporary ways that still have a nod to a previous place and time. From the modern homes of Palm Springs to the cottages of Round Top, these locations help inform the look and feel of destination experiences.
Whether you’re hosting a getaway weekend, an intimate birthday dinner, a brand activation, or a full-scale destination event, the essence of elevated outdoor entertaining lies in how it makes people feel—welcomed, relaxed, inspired, and cared for.
If you’re dreaming of your own glamping-style gathering or just looking to bring a fresh twist to your next event, we’ve curated some of our favorite past experiences to spark your imagination.
Get inspired with some of our favorite past glamping gatherings where cozy meets curated, and the great outdoors becomes the ultimate backdrop for something unforgettable.