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Building Their Brand: Rise of the Independent Meeting & Event Planner

 

 

← Silhouettes of Success: CASSIE LAMERE | EPISODE 128 The value of a wedding planner for DIY couples →
How my life has changed since being published in t How my life has changed since being published in the @nytimes… One year ago today, I woke up to see our work in the Style Section of The New York Times—during NYFW, no less. 🗞️✨ It was a jaw-on-the-floor moment that felt like a dream come true. But what I didn’t know then was how much that feature would open doors and shape the year ahead. In the twelve months since, I’ve had the honor of being nominated for the @austin_business_journal Women in Business Award (twice), traveling coast to coast (and across the world) to design events, and sharing the stage with industry icons as a speaker at @engagesummits and beyond. From intimate client moments to global stages, this journey has stretched me as both a founder and a creative—and I’ve treasured every moment. To @shivanivora78, thank you for capturing the heart of a celebration that meant so much to us. To my team, collaborators, and clients—thank you for trusting me, challenging me, and dreaming big with me. If this is what year one post-NYT looks like, I can’t wait to see where year two takes us. 🥂 #NYTStyle #NewYorkTimes #WeddingWeekend #LuxuryEvents #CassieLaMereEvents #EventPlannerLife #WomenInEvents #LuxuryWeddingPlanner #NYFW #EventDesign
9 looks. 4 days. Endless outfit changes. 👗✨ 9 looks. 4 days. Endless outfit changes. 👗✨ If @engagesummits was a runway, consider this our fashion week highlight reel. IYKYK that one of the highlights of Engage is their event style inspo boards; meticulously curated for each of their experiences and where guests become part of the decor. From tea-time chic to gala-night glam (featuring a zodiac-covered showstopper), every look had its own moment. Because in our world, the dress code isn’t just about dressing up—it’s about bringing to life the event story before you even step into the venue. Which look gets your vote? Drop your fave in the comments and let’s settle this once and for all. 👇 📸 @varnastudios #EngageSummits #EventFashion #OOTDReel #LuxuryEvents #GalaGlam #EventStyle #CassieLaMereEvents #WomenInEvents #Runway #FashionInspo #OutfitInspo
Spotted trend: Meet “Brand Stands” Lifestyle Spotted trend: Meet “Brand Stands” Lifestyle brands are taking a page from the farmer’s market playbook, turning activations into shoppable experiences. 🥕 Think tomato girl summer meets Ina Garten Out East. We’re seeing everything from fresh flower stalls and produce, to pumpkin + gourd displays for fall — thoughtful touchpoints that feel seasonal, interactive, and highly Instagrammable. It’s proof that when brands create “gift of choice” experiences that marry photo ops with curated product moments, the impact lasts long after the event ends. Would you shop a farmer’s market–style brand experience? 🛍️🍅🥖 #EventPlanner #EventInspo #FarmersMarket #BrandActivation #EventTrends #LuxuryEvents #EventDesignInspo #GuestExperience #ElevatedEntertaining
We don’t just plan events. We design experiences We don’t just plan events. We design experiences that make you feel like the guest of honor—seen, celebrated, and swept up in every detail. Ready to RSVP yes? 💌✨ 🎥 @thebtsbride @suroestebyfrankiegomez #CassieLaMereEvents #LuxuryEvents #EventDesign #LuxuryLifestyle #GuestExperience #Design #CreativeProduction #EventPlanner #SpecialEvents
Tag your bachelorette party crew—the show’s ab Tag your bachelorette party crew—the show’s about to begin. 🎤💃 Inspired by @taylorswift’s engagement (and her Life of a Showgirl era), we dreamed up a bach party for you and yours that’s all about champagne toasts, feathers, dance floors, and plenty of moments made just for the Swifties! Because the best celebrations aren’t just glamorous, they’re ‘Actually Romantic’ 🧡 Who’s ready to join the showgirl era? #BacheloretteParty #TaylorSwift #LifeOfAShowgirl #ShowgirlInspo #TaylorSwiftVibes #Eras #EventInspo #PartyInspo #EventPlanner
The Life of a Showdog 🐶🐾 Happy International The Life of a Showdog 🐶🐾 Happy International Dog Day to our furever plus-one, office mascot, and resident good girl—Winnie! She’s proof that dogs deserve parties just as much as people—whether it’s a chic barkday bash, a paw-sitively adorable cake moment, or the cutest guest list you’ve ever seen. Here’s to the dogs who make every day sweeter (and every event a little more joyful). Give your pup an extra treat today—and don’t forget: we throw a great pawty. 😉 #InternationalDogDay #CassieLaMereEvents #PupOfHonor #DogsofInstagram #EventPlannerLife #LuxuryLifestyle #DogDay #DogsOfInstagram #Dogs #DogParty
You won’t believe the words that are coming out You won’t believe the words that are coming out of our mouth… 👀 The future of luxury corporate events isn’t about size—it’s about intention. In our latest blog, we share why curated, meaningful gatherings are redefining the industry. Our tip? Going smaller is smarter. Here are a few principles leading the way: 1️⃣ Intimacy is the new luxury → Smaller guest lists = more customization, connection, and impact. 2️⃣ Choice is power → From venues to menus, a focused group gives room to elevate every detail. 3️⃣ Personalization is everything → Tailored gifting, bespoke programming, and thoughtful touches go further than scale. 4️⃣ Culture over cookie-cutter → Ditch the ballroom defaults. Exclusive spaces and localized details make experiences memorable. 5️⃣ Belonging matters most → The real goal? Making every guest feel seen, valued, and part of something special. You know the saying, “The best things come in small packages!” It’s not about scaling up. It’s about diving deeper. 🔗 Tap the link in bio to read what today’s most thoughtful brands know about engagement, experience, and scale. 📸 @kilpat 🎥 @thebtsbride #LuxuryEvents #EventPlannerLife #EventInspo #CorporateEvents #BrandExperience #LeadershipRetreat #BrandActivation #EventDesignStrategy #Personalization #CorporateEvents
From sharing the stage with hospitality icon @tomc From sharing the stage with hospitality icon @tomcolicchio to diving deep on The Art of Personalization, our time at @tripleseat’s #EventCamp2025 conference was nothing short of inspiring. We let 450 attendees in on the secrets to our success: breaking down our blueprint for turning every touchpoint into something personal — the kind of moments that build connection, loyalty, and “I’ll never forget this” memories. Then, we surprised guests with a personalization station where they experienced the bespoke world of personalization firsthand, each leaving with a monogrammed memento. Grateful to have been in a room full of hospitality and event pros, fellow founders, and subject matter experts who push the industry forward, one thoughtful detail at a time. Here’s a look back — and a reminder: personalized moments aren’t a trend, they’re the standard. What’s the most memorable personal touch you’ve ever experienced at an event? Tell us below ⬇️ 📸 @hannahreneekirby #EventCamp2025 #Tripleseat #EventIndustry #EventProfs #EventPlanners #EventStrategy #EventManagement #HospitalityIndustry #EventInspiration #EventPersonalization #GuestExperience #TailoredExperiences #EventDesign #EventDetails #EventInnovation #LuxuryEvents #CreativeEvents #calligraphy
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Full-Service Luxury Event Designer

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