A Love Letter to Getting Published

Sep 22, 2022

“Cassie LaMere is the kind of event designer who starts out with the seed of an idea and then makes the entire garden bloom like magic.” — Camp Round Top Hostess

We couldn’t feel more grateful to receive a compliment as eloquent as this. We’re even more grateful that said compliment lives forever in print: both in a 10-page spread and on the cover of the iconic September issue of Flower Magazine.

This editorial brought the story of Camp Round Top alive on the pages of the publication. In the company of so many wonderful garden, home, and lifestyle stories, the article featuring our glamping event at Camp Round Top is the most perfect editorial spread to celebrate this memorable gathering. We hope that readers were inspired by the creative details recounted and enjoyed being transported to the world of Camp Round Top as much as we enjoyed planning the event.

Starting from the ground up

While Camp Round Top sounds like a spontaneous glamping event for those with an eye for style, not many realized just how gargantuan the task of setting up a multi-day event in this location was. In just a matter of months, we transformed what was a pristine field with no existing infrastructure into a luxury, 5-star experience for the guests.

We lived with a crew of 25 on-site for 10 days and had the best time building this pop-up village in such a picturesque setting. Attendees arrived to spend three nights in fully-appointed bedroom tents that take ‘glamping’ to a new level of glam, featuring king-sized beds, Frette linens, and monogrammed pillowcases, emerging each day to a brand new experience from the day before. As the sun rose each morning, it brought with it unique and spectacular itineraries that exquisitely struck the senses of the guests.

Cassie LaMere Events’ contributions to Camp Round Top

At each and every touch point of the event, Cassie had a part to play. Each tent was individually decorated with accessories chosen by Cassie based on her research on each guest, providing a truly tailored and considered experience that made their home for the four days even more comfortable. Every detail, every theme, and every experience was carefully planned by Cassie and executed alongside the CLE team and her expert team of vendors. The Camp Round Top hosts graciously gave Cassie creative license to style the event the way she saw fit, making her and her team the chief creative brains behind every concept and detail. Team CLE dreamt up the themes and event elements through many vision boards for everything from the nightly dinner parties to the daily attire, layers of design references, and scouring antique stores for authentic details that would set the scene.

What makes Cassie a notch above the rest is not only her creative point of view, but also her comprehensive network of event professionals who she has made a point of fostering long-standing relationships with. When she was approached to produce the Camp Round Top event, she knew exactly who to call on — vendors came from all over the country, from floral artist Antonio Bond to the chef, Yann Nury. She hand-selected every member of the team to execute the event, knowing who was needed to take this event to the level she envisioned. Her network and relationships with vendors worldwide brings unparalleled value to the events she produces.

Experts at creating ‘wow’ moments

As quoted in the Flower Magazine article, written by Karen Carroll, an attendee noted that “everywhere we looked there was a visual surprise or another magical experience.” Knowing that she wanted to create an experience that would ensure the high-profile guests’ expectations for comfort, design, and hospitality were exceeded, Cassie prioritized wowing them above everything else. She took the logistical challenges in her stride, collaborating with the various members of her personally curated event team, and turned to her myriad of design references and inspiration to get the wheels turning. In the end, she “established the aesthetic of the camp through art installations, curated furnishings, and thoughtful details that showcased local makers, as well as captured the overall spirit of both the antiques fair and Camp Round Top — the thrill of the hunt and a sense of discovery.”

While most of the prep work would normally take place behind closed doors, Cassie and her team immersed themselves in and among the guests to organize the different occasions on the guests’ itineraries, each with a different theme, where “each set change unexpectedly became a much-anticipated part of the show, with guests peering over the shoulders of both LaMere and floral artist Antonio Bond to ask questions and get impromptu flower-arranging lessons as each tableau evolved.”

A CLE reflection

If you’ve seen our Instagram posts about the article, then you know that getting published in Flower Magazine is a milestone moment for our agency. As Cassie so aptly states, “it is one of the greatest compliments we can receive as creators. Flower Magazine so beautifully shared the story of this magical event and it means a lot to me that this experience can live on through such a perfect tribute to our time in the field.”

What makes being a luxury event planner such a joy is sharing in the moments Cassie gets to create for other people — that these events are ephemeral in nature, never to be replicated again, and that’s what makes events like Camp Round Top and the memories created there so special. Because this four-day event required months of planning and hours of hard work, it’s so meaningful to see it be celebrated on the cover and pages of a national publication where the stories can continue to be shared and the team who went above and beyond to help make this possible receive the recognition they so well deserve. It’s also an absolute treat for us to be able to revisit the memories created at Camp Round Top and to know that those memories were created by the guests in the spaces and experiences that we visualized and brought to life.

Where we go from here

It’s simple: we keep going forward. And we keep pushing boundaries whenever we can. Our favorite conversations with clients begin with “What If…?”. We want our clients to imagine without limits and know that our team can make their dreamiest event happen. We have the experience, knowledge, and relationships to continue to wow even the most discerning of clients and guests. This is not a job for us, it’s a lifestyle. And our work is the special contribution that we add to the world, containing our vision and love for luxury events, sharing our passion and creations with others, all while delivering experiences that prompt feelings of otherworldliness and connection. Cassie spends countless hours researching, traveling, and exploring numerous sources of inspiration, continually archiving ideas for future projects. We understand the standard of quality and service our clients expect because we have experienced that level ourselves, and we immerse ourselves in environments and experiences that allow us to continue to formulate ideas on how to raise the bar.

We will continue to be exacting and meticulous in every event we produce. We will continue to let clients know that we have the ability to deliver. We will continue to dream up ideas for our bucket list events that we plan to someday create, with our library of ideas ready for us to turn to when the moment presents itself. And we’ll continue to create custom events that you won’t experience anywhere else.

Cassie LaMere Events has cultivated our expertise through over 15 years of event collaborations with Fortune 500 companies and elite private clientele. Camp Round Top was one of those culminating moments, as we watched a whole new world emerge in the middle of a field — a seemingly impossible feat. But, as Nelson Mandela once said, “it always seems impossible until it’s done.”

For the ultimate event customized to the tee, no matter how elaborate or out of reach you may think it is, we’re the events team for you. Get in touch to create something visionary.

Camp Round Top Images by Dagnushka