This summer, luxury fashion houses have elevated the idea of a branded pop-up to new levels with personalized beach club experiences in some of the world’s most exclusive destinations.
As we head into Labor Day Weekend and prepare to say goodbye to summer, we’re sharing a roundup of our event team’s favorite branded beach clubs that had us reaching for our suitcase and passport.
Valentino at Palazzo Avino in Ravello
Two iconic Italian brands join forces for one of our favorite summer brand collaborations yet.
The bold pops of color, yet simplistic design demonstrate how small details can have a lasting impact and sometimes less is actually more! A sea of iconic Valentino red umbrellas creates the perfect scene for summer holidays spent on the Amalfi Coast.
Dior Cruise
The pop-up cruise coincided with the launch of Paris Couture Week with the excursions all taking place on a yacht named Stunning Excellence, which has been decked out in Dior’s famous blue-and-beige Toile de Jouy pattern.
Guests can enjoy their treatments while aboard the exquisite boat complete with a
juice bar, pool, and lounge as it sails along Paris’ most iconic sites like the Notre-Dame, Musée d’Orsay, and Grand Palais.
Dior at the Beverly Hills Hotel
If luxurious destinations including the Beverly Hills Hotel, Capri, Saint-Tropez, and Bali weren’t photogenic enough on their own, these coveted locations have partnered with luxury fashion house Dior for a series of pop-up’s and concept stores decked out in a total toile takeover.
"Le Jardin des Rêves" and “Diorivera” experiences are serving up exclusive products and spa treatments all summer, with pink cabanas, striped loungers, banana-leaf printed murals and umbrellas and lush greenery, all in the signature pink and blue palettes. Inspired by the spirit of the captivating odyssey, these locations immerse guests in an exotic (and Instagrammable) adventure.
Christian Louboutin’s Latest Pop Up ‘Loubi’s on the Beach’
Offering an opportunity to shop the Christian Louboutin collection, the experience also presented themed postcards, temporary tattoos, and active gear.
As a brand arguably associated more with the city (think The Devil Wears Prada vibes) this beach-front pop-up is rooted in escapism and gives its guests a chance to enjoy the feeling of sand between their toes- with their red-soles in hand, of course.
JACQUEMUS Saint Tropez 2023
Jacquemus has created its own branded beach experience and opened a new boutique in the South of France.
From the yellow striped sun loungers to the chic umbrellas, the Jacquemus Beach at La Plage de la Bonne Terrasse, Ramatuelle is the latest installment for the brand, following their two recent pop-ups in Italy. More understated in design, Jacquemus is a master at creating attention-grabbing, site specific installations that have that certain je ne sais quoi that is quintessentially French.
Gucci at Loulou Ramatuelle Beach Club
One of our favorite Italian brands is shining bright on the French Riviera for the summer.
The umbrellas, sun loungers, towels and upholstery have all been embossed with the house of Gucci logo, along with timeless striped patterns.
To top off the fun, Gucci is showcasing a pop-up retail experience at one of our favorite restaurants and you can dine on their delectable dishes seaside, Gucci 'fits encouraged.
Dolce & Gabbana Marbella – La Cabane
When we think of the Mediterranean Sea, we think of endless hues of blue.
Dolce & Gabbana evokes the beach club of our dreams through their iconic Blu Mediterraneo print at the La Cabane beach club. The epitome of relaxation, their branded club showcases mesmerizing sea views and is the essence of the La Dolce Vita lifestyle that is synonymous with the brand.
Louis Vuitton Pop-Up at Mandarin Oriental, Bodrum
Mandarin Oriental’s luxurious Bodrum resort is hosting a pop-up by Louis Vuitton.
Inside guests can shop the men’s and women’s summer collection. Outside guests can relax on Louis Vuitton sun loungers offering Bodrum Bay views. The blues, reds, and pink color palette offset with white and cream tones are inspired by Portuguese Azulejo tiles.
Known for celebrating the art of the voyage, Louis Vuitton’s latest collection of pop-up’s demonstrates their dedication to wanderlust and providing the ideal travel essentials for the journey.
Summer holidays and destinations never looked so good! These activations are the perfect inspiration for brands who are looking to make a statement with a custom branded guest experience. We live for creating the type of details that these installations delivered and with all of this inspiration, we can’t wait to see where our clients decide to pop-up next!
Images courtesy of: Valentino, Dior, Christian Louboutin, JACQUEMUS, Gucci, Dolce & Gabbana, and Louis Vuitton